La Grande Classique de Longines

 A Tradition Revived

Capturing the soul and the style of Longines’ earliest design tradition, La Grande Classique de Longines watches have until today largely retained their original appearance and proportions.

With an eye for detail and perfectionism, Longines has now updated their design, their bezel and bracelet in particular. However, the slim, sleek La Grande Classique de Longines’ case profile remains unchanged as do the coolly elegant dial faces that have made the collection as appealing and as enduring as the classic tradition itself.

Issued in 1982 under its founder’s name to mark the company’s 150th anniversary, Longines’ distinguished Agassiz collection in solid gold provided La Grande Classique de Longines’ designs with many of their most memorable features.

Transposing the Agassiz style to a particularly attractive price range, La Grande Classique de Longines’ designs perpetuate both its thoroughbred lines and its grand elegance. Holding strong and durable appeal for consumers partial to established values, they are crafted in stainless steel, natural or covered by the PVD process in titanium nitride admixed with real gold, forming a thin gold-toned protective layer remarkably resistant to scratching, abrasion and corrosion.

Now featuring a bezel redesigned for gem-setting purposes and even more comfortable bracelet attachments, La Grande Classique de Longines watches for men and for women include models rimmed respectively with 0.64 and 0.48 carat of brilliant-cut Top Wesselton VVS diamonds.

Alongside the tried and tested quartz movements equipping the collection since the start, a man’s model is now available with a topflight self-winding mechanical movement fitted in a case with a see-through sapphire back.

Whatever its size, shape or type of movement, every La Grande Classique de Longines’ design embodies elegance at its slimmest and sleekest—barely 4.2 or 4.4 mm thin when fitted with a quartz movement and a commendable 7.05 mm for the man’s mechanical design. It will show the time on a white, gray or gilt dial featuring slim black hands and understated Roman numerals or hour-markers, in the purest, most discreet classic tradition.

Available in stainless steel, two-tone or entirely covered with gold-toned PVD, the small-link bracelets with triple folding clasp provide exceptional comfort on masculine and feminine wrists alike. The watches are alternatively available with a fine black-leather strap fitted with either a deployment or a standard buckle.

Optionally set with a row of sparkling diamonds, over a dozen streamlined stainless steel designs for women as well as for men, each equipped with a reliable quartz or even a self-winding mechanical movement—La Grande Classique de Longines’ measured, understated styling is manifestly no bar to variety.

Longines is a member of Swatch Group Ltd, the world’s leading watch manufacturer and marketer, with no fewer than 157 production sites in Switzerland. Swatch Group Ltd is the official timekeeper and data-handling operator for the Olympic Games in Athens, Greece, Torino (Turin, Italy), Beijing, China and other cities.