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Mido
Founder: George Schaeren
George Schaeren began earning his reputation for innovative watch design on November 11, 1918, the day he founded Mido Watches. Introduced in 1934, the Mido Multifort was the world’s first waterproof, shock-resistant, antimagnetic, automatic wristwatch. Having been the most popular Mido design through the 1960s, the Multifort was re-launched in 1998 in celebration of the company’s 80th anniversary. Today’s rendition of this old favourite combines an Arabic dial, reminiscent of the 1940s, with the latest in auto quartz technology.
In addition to its traditional collection, Mido produces a line of highly technical watches offering unique benefits. The Mido Sport Chrono is a dynamic and handsome chronograph, water-resistant to 100 meters with a PVD coating (improving wear and abrasion resistance), quartz movement, sapphire crystal, and screwed and engraved steel crown.
The Aquadura system, a Mido hallmark, is responsible for Mido’s reputation as “King of Water-Proof Watches.” This water-resistant system protects the watch with a specially-machined and treated cork component at its most vulnerable point, the winder opening.
Mido Watches - chic, beautiful in design and function, and truly innovative in technology.
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| The (London) Times: "I recently took my great-grandfather's gold watch to be mended. I was asked ..."Have you checked the battery?" I took the watch elsewhere!" Letter to Editor |
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