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Movado
Founder: Achille Ditesheim Movado - the word means always in motion. It has proven to be a prophetic name for a company committed to design innovation and time technology since 1881. Achille Ditesheim was clearly an entrepreneur by any century's definition. At 19 he set out on his own; he hired 6 watchmakers and opened a workshop in La Chaux-des-Finds in Switzerland. He had talent, the desire to be the best and the mind-set to make it happen. Movado earned almost 100 patents in its first 100 years, a testament to its technological excellence and forward thinking design philosophy. In 2001, Movado introduced another breakthrough design, the ELLIPTICA- a triumph in watch innovation. Elliptica is inspired by Movado's original Polyplan, a popular wristwatch from the early 1900. Artfully fusing the past and the future, Movado Elliptica is a bold statement of ergonomic design that's now being offered with an automatic movement. It's designed for the 21st century, with such forward design elements, as a sensually curved, comma-shaped case, a matte black or silver tone rectangular dial with unique "timelines" and an unexpected top positioned crown. Movado Sapphire achieves its ultra sleek appearance by utilizing a flat, metalized crystal that lies flush with the edge of the case, and an unique inverted side profile. The elegant stainless steel watch case, with bold geometric angles, designed to conform to the shape of the wrist, attached to a smooth black leather strap. Further Reading: Watch books at Greenwich Book
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