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Tag Heuer Watches
Founder: Edouard Heuer Tracing its roots to a workshop founded in 1860 by Edouard Heuer, TAG Heuer has a long tradition of technological innovation in precision timepieces, including stopwatches and water-resistant watches. Tag Heuer Watches - brief history
Reflecting this heritage, the TAG Heuer brand has long been closely associated with the world of competitive sports, providing official timing services for the Olympic Games, FIS Ski World Cup, FIA Formula 1 World Championship and other major international sporting events - automobile racing, ski competitions - since the early 1900s. In addition, TAG Heuer continues winning an active following among sports enthusiasts around the world. Throughout its history, TAG Heuer has steadily built its reputation understanding design and innovation, as well as, a tradition, establishing itself as a leading producer of prestigious sports watches and chronographs TAG Heuer is a leading producer of prestigious Swiss sports watches and chronographs sold under one of the world's most widely recognized luxury brand names. The name "TAG Heuer" is instantly recognizable worldwide; undeniably original. It has a personality and a style all of its own. Unconventional, original, fast moving - these are just some of the qualities immediately associated with the TAG Heuer brand.
Further Reading about Tag Heuer Watches
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Edouard Heuer was passionate about
precision. When he founded his workshop in 1860, he had only one aim: taking
time measurement to greater heights. Since then, the company has always been in
the avant-garde of watchmaking, whether in terms of technology, the choice of
materials or design. From the first patent for a chronograph mechanism in 1882
to the 1998 launch of the Kirium Ti5 in grade 5 titanium and carbon fibre; from
the first chronograph measuring 100ths of a second (1916) to the first analog
display quartz chronograph (1983), not forgetting the first automatic
chronograph with a microrotor (1969), Heuer wrote some of the greatest chapters
in watchmaking history. This mastery is reflected in the impressive number of
patents making TAG Heuer one of the key references in Swiss Made watch-making
know-how. For 142 years, the company has confirmed its initial vocation:
producing watches that constantly push back the frontiers of precision,
reliability and aesthetics. That is why the TAG Heuer philosophy is
symbolized by the slogan “Swiss Avant-Garde since 1860”.
Heuer & TAG Heuer
