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The Institute of Public Relations (IPR)
The Institute of Public Relations (IPR)
The Old Trading House
15 Northburgh Street
London EC1V OPR
Public Relations
The IPR was founded in 1948The Institute has over 7500 (January 2004) members, with a turnover of £1.5 million
The IPR is the largest professional body for PR practitioners in EuropeThe IPR plays an active role in CERP, the European confederation of public relations associations. It is a founding member of the Global Alliance for Public Relations and Communication Management
IPR membership has more than doubled in the last 10 years(1990 - 2910 members, 1997 - 5511 members, 2002 – 7000)
Approximately 60% of our members are female – this has grown from only 20% in 1987
40% of our members work in PR consultancy and 60% work in-houseNearly half of the IPR membership are based in London and the Home Counties.
Two thirds of IPR members are based outside LondonThe IPR has a strict Code of Conduct that all members must abide by.
Membership grades (of the total IPR membership):Fellows - 4%
Members - 58%Associate - 17%
Students - 9%Affiliates – 11%
Global Affiliates - 1%The Institute represents and serves the interests of people working in public relations, offering access to information, advice and support, and providing networking and training opportunities through a wide variety of events, conferences and workshops.
There are 6 grades of membership (Fellow, Member, Associate, Affiliate, Student and Global Affiliate) spanning the different levels of experience and qualifications in PR. Membership assessment is rigorous and is based on educational qualifications and multi-disciplinary experience, ensuring standards are high.
The IPR is represented throughout the UK by 13 regional groups, and has 9 special interest groups; Corporate and Financial, 5th Estate – Not-for-Profit sector, Government Affairs, Internal Communications, International Public Relations, Local Government, Marketing Communications, Motor Industry, Technology and Engineering, Construction and Property.The aims of the IPR are:
To provide a professional structure for the practice of public relationsTo enhance the ability and status of our members as professional practitioners
To represent and serve the professional interests of our membersTo provide opportunities for members to meet and exchange views and ideas
To raise standards within the profession through the promotion of best practice – including the production of best practice guides, case studies, training events and a continuous professional development scheme, Developing ExcellenceIPR Code of Professional Conduct
All IPR members sign a code of conduct committing them to maintaining the
highest standards of professional endeavour, integrity, confidentiality,
financial propriety and personal conduct.
IPR President: Prof Anne Gregory, Director, Centre for PR Studies, Leeds Metropolitan University
President Elect: Chris Genasi FIPR, Chief Executive, Eloqui Public RelationsPast President: John Aspery FIPR, Chief Executive, Aspery Associates
Treasurer: Tony Bradley FIPR, Partner, Bradley O’Mahoney Public RelationsDirector-General: Colin Farrington
Image ArchiveOur archive of photographs can be accessed from our website. Print quality JPG images can be emailed and downloaded from the IPR website
Profile magazineProfile is the IPR member magazine, with 10 issues per year. It contains features on the public relations industry, issues and individuals, as well as news on the Institute’s activities.
The Public Relations industry in the UK
Definitions of PR:
Public relations is about reputation - the result of what you do, what you say and what others say about you.
Public relations is the discipline which builds and maintains reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.On a global scale, the UK PR market is second only to that of the US.
There are approximately 2800 PR consultancies in the UK. The top ten consultancies are: (Source: PR Week April 2003)1. Bell Pottinger Communications
2. Citigate
3. Edelman
4. College Hill Associates
5. The Red Consultancy
6. Beattie Media
7. Harrison Cowley
8. Firefly Communications
9. Lansons Communications
10. Lewis Communications
All listed FTSE 100 companies have a PR department communicating on their behalf.
PR in the boardroom: A survey by Watson Helsby Consultancy of PR directors at 28 of the UK's top companies, including BP, Vodafone and HSBC, found that, whole most reported directly to the chief executive, many failed to get the attention of the board. The survey found that only 30% of the PR people sat on their company executive committees and none on the board (Source: Financial Times, 22 October 2003).Regional Top five agencies outside London:
1. Battie Media (Glasgow)
2. Harrison Cowley (Various)
3. Harvard Communications (Middlesex)
4. Golley Slater Public Relations (Cardiff)
5. Ptarmigan Consultants (Leeds)
(Source: PR Week April 2003)
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