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The company was founded in 1978 and in February 2007, the company launched a
major intimates and beachwear division for men and women that is carried in
retail and department stores. Diesel Black Gold was announced in November 2007.
Diesel has long been a leading pioneer in denim and casual fashion, known for
moving outside and ahead of trends in its industry. In recent years Diesel has evolved into the world of premium casual wear,
becoming an alternative to the established luxury market.
Diesel clothing can be found in both the men and women's clothing section in
Bentalls department
store, located at the back of the
Bentall
Centre.