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They began advertising in 1982 and introduced their iconic black-and-white ads
in 1985. Their fashion models have included a number of supermodels, many of
whom, such as Claudia Schiffer, Eva Herzigova, and Laetitia Casta, first
achieved prominence via these ad campaigns. During the 1980s Guess was one of
the most popular brands of jeans. The company was one of the first companies to
create designer jeans. While the first jeans were for women, in 1983 a men's
line debuted. In 1984 Guess introduced its new line of watches known as "Guess",
"Guess Steel", and the "Guess Collection". The watch line is still in existence
today, and has been joined by a number of other accessory sidelines. In 1984,
they also introduced a line of baby's clothes, called "Baby Guess"