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From humble beginnings in Stockholm in 1976 with a striped jersey and a desire
to make better clothes for children, Polarn O. Pyret are now a company with over
110 stores across Sweden and Europe. Polarn O. Pyret has a simple concept:
children need clothes they can play in. This means good looking clothes that
make life easier, that can withstand wear and tear and can be handed down from
brother to sister, contemporary classics, loved favourites and the greatest
stripe in the world. What’s best for children is usually good for adults too. It
may seem obvious, but their belief that both boys and girls need good fit and
function makes them unique. Their aim is to make the world’s best jacket, knee
sock, t-shirt and sun hat. Who wears what – and what colours – is up to the
consumer. But both boys and girls need good looking clothes that are strong and
versatile. Look for their ECO label if you want to buy organic clothing. This
guarantees that the garment is made from 100% organic cotton.