The Link was an internet-based mobile phone and communications retailer in the
United Kingdom. It is owned by Dixons Retail (formerly DSG International), the
UK's largest consumer electronics retail group, and traded online through a
dedicated retail website, which in addition to mobile phones also offered
satellite navigation systems and broadband internet services. As of June 2006,
the retail store network was taken over in its entirety by O2; The Link's
website, which remains owned by DSG, continued to trade independently of the
stores. As of 2010, The Link website was largely closed and ceased taking new
orders, directing customers to visit the site of sister firm Currys; however,
the site also provided details of customer service contacts for prior customers
of The Link.