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Odeon is the largest cinema chain in the UK, with over one
hundred cinemas. Odeon entertain more people in the UK than any other cinema
chain accounting for nearly a third of all tickets sold in the UK. Founded in
1930 by Oscar Deutsch, Odeon was acquired in 1941 by J Arthur Rank who had
interests in film production and distribution. Odeon remained a part of The Rank
Organisation for a further 58 years. An extensive re-branding campaign in 1998
further re-enforced Odeon's position as market leader in the UK and introduced
"Fanatical About Film" to the UK cinema-goer.