Warren Buffett says:"Fine jewelry, watches and
giftware will almost certainly cost you less at Borsheim's. I've looked at the
figures for all publicly-owned jewelry companies and the contrast with
Borsheim's is startling. Our one-store operation, with its huge volume, enables
us to operate with costs that are fully 15-20 percentage points below those
incurred by our competitors. We pass the benefits of this low-cost structure
along to our customers. "